You want to start a business.
Let's make it actually happen.
Groundwork is a structured pilot for people ready to launch an offline business — a cleaning service, food truck, tutoring practice, or local shop — with the structure, accountability, and practical support to go from idea to open.
Free to join. No commitment required.
Most business ideas never leave the notes app.
Not because the idea is bad — but because starting feels overwhelming without a clear path. You end up stuck in research mode, unsure what to do first, and unsure if it's even viable.
Groundwork is built for this exact moment. We give you the structure to move, the accountability to stay moving, and the practical guidance to get to your first paying customer.
What the pilot program includes
Clarity sprint
A guided session to define your business idea, target customer, and first 30-day goal. No fluff — just the decisions that move you forward.
Weekly check-ins
Short, structured calls to review what you did, unblock what's in the way, and set the next week's goal. Accountability that actually works.
Practical playbooks
Step-by-step guides for licensing, pricing, finding your first customers, and the operational basics specific to your type of business.
Peer cohort
A small group of people doing the same thing. Share wins, ask questions, and stay motivated with people who understand exactly where you are.
This pilot is for you if…
- You have a business idea but haven't started yet
- You want a low-capital, real-world business — not a startup or app
- You've tried before but got stuck without structure
- You learn better with accountability and a group than alone
- You're ready to take action in the next 90 days
Not the right fit if you're looking for a passive income scheme, a franchise, or a digital-first startup. Groundwork is specifically for people building offline, service-based, or product-based local businesses.
Built for real-world businesses
Cleaning & Maintenance
Residential cleaning, office cleaning, window washing, lawn care, handyman services
Food & Mobile Food
Food trucks, pop-up restaurants, meal prep delivery, catering, specialty food products
Tutoring & Care
Academic tutoring, childcare, after-school programs, in-home care, music or art lessons
Local Retail & Shops
Specialty shops, farmers market stalls, vintage resale, local craft products, pop-up retail
Trade & Service
Alterations, pet care, moving services, personal training, event services
Something else?
If you have a local business idea that doesn't fit a category above, we'd love to hear about it
Reserve your spot in the pilot
The first cohort is small by design. Leave your info below and we'll be in touch with details on how to join — whether as a free or paid participant.
Prefer to talk first? Book a 30-minute call →
No spam. No commitment. We'll only reach out about the pilot program.
Why Groundwork exists
Starting an offline business is genuinely hard — not because the work is complicated, but because there's no clear roadmap and no one holding you accountable. Most resources online are built for tech startups, not for someone who wants to run a neighborhood cleaning service or open a food stall.
Groundwork is a pilot to test whether a small, structured program can change that. If it works, it becomes something bigger. For now, it's a focused experiment — and you're invited to be part of the first cohort.